Building brands that drive business growth.
16 years at Jawwal, Palestine's leading telecom operator — across sales, B2B accounts, brand, events and sponsorships. Now based in Naples, completing an MSc in Marketing & International Management.
About
For 16 years at Jawwal, my job was to turn relationships into revenue. I started on the commercial front line, moved into corporate account management, and grew into marketing — leading brand management, events, and sports sponsorships across the Gaza Strip.
Twenty years taught me one lesson: brands grow when strategy, sales, and partners move in the same direction. Today I bring that experience, native Arabic, and a European academic perspective to marketing and business development roles in Europe.
Experience
Selected Work
Selected programs from 16 years at Jawwal — the work behind the numbers.
University Ambassador Program
Recruited, trained and led student ambassadors across Gaza's universities.
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Sports Sponsorships
Full ownership of Jawwal's sports partnerships, from agreements to activation.
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Retail Brand Rollout
One consistent brand across every branch and distributor in the network.
Open albumExpertise
Brand Marketing
Brand governance, positioning, retail branding and integrated campaigns.
Business Development
B2B account growth, distribution networks and strategic partnerships.
Experiential Marketing
Large-scale events, sponsorships, ambassador and influencer programs.